Feb 11
27
Two essential parts of your Online marketing campaign, both do the same job which is driving traffic back to your website, both are content rich and hopefully well written. Both are picked up by Google, sometimes Press releases can be picked up in Hours rather than days. Both have archives as in a Press room where all your previous articles are held, so someone who reads your article can see your past articles too.
So what’s the main difference?
Blogs are personal, they come from the heart and the best ones are the ones where you feel you have never read this info before, and us bloggers can sense a ‘well spun’ article, we all do them, but you can not spin information without having a deeper understanding about the subject, it’s like going back to school you learn so much from researching other articles for information for your blog. However to prove the point this blog is coming straight off my head.
News Editor
Press releases on the other hand are favoured by Google, they are expecting news and facts from it, so it ranks above a blog, and because of the keywords you add in to Press releases, it’s easier for Google to see, (Robots are essentially lazy, they look for the easy way out, if your info is laid out easy for them, the better for you, so they can get back to Google’s cozy office and sit on a bouncy ball and feed the fish, whatever). Press releases are written differently, try to imagine you have an Editors cap on big cigar bellowing at your staff (ok the imagination has run riot, just get a shot of Spiderman will you). It a news article and it has to be written like a magazine or a newspaper article. It should be less personal and with stated facts. Interviews work well. Interview your subject, get their personal story, but remember as the writer it’s not about you.
Garfield News
my top 5 Free and paid Press release sites
PRlog.com (Free)
One of my personal favourites has a press room, excerpts, tags, all contact details, and they are well indexed some of my stories have been no1 google in less than 24 hours. Any technophobe can use it.
They even have statistics of how many reads you have had and this one I did 24 hours ago is nearing 100 reads, it is an interview with a Thai business woman.
Ezine articles (Free)
Very similar process to Pr log all the info is laid out for you body , summary, meta tags (keywords), contact details. Just don’t try and spam they are well wise to Network marketing and an article full of links back to gambling whatever. They are really big online.
ThaiPR.net (Free)
A really good site for the Thai language
Article Snatch (Free)
Ranked 2029 th out of around 184 million websites so you can see what putting an article on here can do for you. They will like many others above add Google ads around your article but that’s a very small price to pay for the hits you will see.
24-7pressrelease.com (Paid)
Paid site however they guarantee they will add your article to their huge network so if you are looking at promoting something really quickly, they can do. Around 100-200 USD. They have different packages.
Don’t forget to add all your Press releases to your Social Media and then add to bookmarking sites like reddit stumbkle upon delicious for maximum impact.
