Like anything making money online is like a career, you start off as the ‘tea maker’ but slowly you are introduced to the tasks of the business a few months later you are given a few responsibilities and if you cope well you get noticed by your superiors as someone with integrity and tenacity and you get on the next rung. Internet marketing is no different it is a skill to learn like any other business and a few universities are giving it a ‘label’ or at least adding it as a vital component in any media or Marketing course.
I did the research and used my own sense to get the figures I needed to have a target to make the grade, here is what I found:
You first have to have your own blog with a domain you own, I recently spoke at a Rotary meeting and prior to the talk I researched the top websites to keep on top of what’s going on in the netosphere, and was actually surprised to find blogger.com in the top ten! You don’t have to own any domain to open a blogger.com blog; you choose a name like blogger.com/…….. And that’s your blog. I had almost forgotten about my own Blogger.com account, I started my online writing life out here, and was as amazed as anyone who finds a photo album you thought you lost for years and reminisced about my days growing up as an Internet marketer in Bangkok. You can’t really add any of your own money making affiliate advertisements to Blogger, you can just blog, great business idea when you think about it: Blogger has the rights to the ads and you do all the content and content is everything to get rank!
So you have your own domain and a hosting account then you build your site, this is really the easiest bit, Word Press and Joomla have millions of free templates and you can change the header pictures without too much difficulty either through the admin panels or through your hosting account cpanel, I traded some work with a BNI colleague for him to teach me this two years ago
I now have 31 websites, 25 of which I have seen first page on Google for the keywords, many I rent out to companies and I make the money of the ads, and they do the blogs and are the main contacts.
Success in online marketing is all about work rate and content. Google now knows a spam, copied or plain inane website blog made just to capture keywords, I know one of the Google algorithms now uses semantics to see how many word variations of terms you have used in your blog <so now I have used the other two variations I will now use ‘Digital marketing’ to prove the point, so I have now online, internet and digital marketing all in this blog without writing pointlessly>
Ok, so you have a domain name, a website, you publish rich interesting content and you use all your social media to get decent unique visitors, and to get decent Social media reach takes a couple of years too. If you are serious about wanting to work from home and provide for yourself and a family you have to get your head down for at least 8 hours a day, so nice with no boss, but many of us need a boss or we just don’t get stuff done! 8 hours a day is enough time to have 4 websites and 4 decent blogs to write about. When you are more established you can get other people to write guest posts on all your sites and walk off into the sunset!
Now to the ads, this is where you get paid for your work, unless you are blogging to send to your company website which is just as good. Just Google the term ‘affiliates’ and you will find a plethora of decent affiliate companies and some affiliate comparison sites too, so you can read about the good bad and the ugly!
I really needed a bar to go on what I can aim for so I can schedule the hours and the days weeks and months to get to a level where the number of people who come to my website, is then a ratio to how many will buy from the ads then what’s the average order value of ads so I can see if and how long it took before I could make a living online.
Google ads and Clickbank are two of the most popular ads you can add to your website and I find Clickbank pay more, with an average of twenty USD per sale! Clickbank are a lot easier to deal with in my opinion and you choose the keywords for their ads to fit into your theme of your blog so more targeting. (This figure has dropped quite a bit though due to the world recession)
In my research I found that most people saw 1 sale per hundred unique visitors to their sites I personally assume that this is for more established sites of a couple of years older and more, and due to the recession, so for a newbie I’d say 1 in 250 unique visitors to your site will end up in a sale.
To gain the unique visitors you will have this information from your hosting account, now many, too many blogs, and questions have been asked about the accuracy of hosting accounts numbers of visitors and Google analytics, and real nerds can go on about caching and files for days, it really is frustrating because everyone who blogs wants a true idea of who’s reading them. I find Google analytics too strict, but AW stats from say Hostgator are too soft. I don’t have the time, so to alleviate my brain I take the hosting account numbers and take Google analytics numbers (which on average is a third of what your hosting account tells you!) add them together and divide by two then take that figure divide by two hundred and fifty (ratio of unique visitors to sales) then times by 20 dollars= payday!
For example 10,000 unique visitors to your website (Hosting account info)
Google analytics will be around 3,000,
Add them together= 13,000 divide by 2= 6500 unique visitors mean average.
6500 divided by 250 (sales ratio to unique visitors) =26 sales x $20
Pay day $520 a month
So if you have 4 websites and you toil 8 hours a day on them and you have a decent Social Media which you have gleaned from at least 2 years of sucking up to people on Facebook and have a decent Facebook company page and Twitter account, 1500-2000 USD a month can be achieved.
I find I can do a decent blog edited, with images in 2 hours each (again of you can get good guest writers you are on a winner) I do two in the morning and two in the evening over 5-6 days a week! I have the afternoons off; you will need a break for sure!Read More