Feb 11
5
Social Media Marketing is growing period. Right across the board 2010 saw remarkable growth across all Social Media sectors, as this University of Massachusetts Datrtmouth centre for research shows they asked the Inc 500 which is the fastest growing US companies about their marketing. No surprise Facebook and Twitter the top two sources. Facebook pages seem to have really caught on and companies finding the freedom to solicit their wares as a great way to find new clients.
market research
Although Facebook has seen massive growth recently. It is only part of an overall campaign and isn’t as effective as Blogging or at least Message boards.
market research
For me a Social Media Marketing campaign always starts with a Blog or a message, and Facebook Twitter Linkedin and other Book-marking sites are effective for driving people to your message. And you have to have been busy for the last 18 months building a decent friends list/database or your message won’t be heard. Many of my clients write a blog and I do the rest for them posting and pinging.
It confuses me that I have recently posted about the number of companies who don’t have a Social Media campaign, like only 16% of all companies in Thailand are using Social Media Marketing. However this chart clearly shows that of the respondents they asked the vast majority saw it as somewhat or very important. Seems every wants to go to heaven but no one wants to die!
market research
Why are some companies averse to using Social Media? I think many old value style companies can not see how a ‘bunch of kids’ telling each other where they are going to party tonight, can help them with selling their basic wares. I mean their 20 strong Sales force with company cars and expense accounts, costing over 1 million bucks a year are doing just fine aren’t they?
But these kids are tomorrows home buyers and consumers, regardless of what you sell you can do no harm whatsoever for the longevity of your brand by letting these ‘bunch of kids’ know who you are, and it seems the most competitive companies have already been doing so for a few years now!
