Feb 11
12
How do you know your people in your page are targeted members and not just ‘making up the numbers?’
One way is activity, if you joined a page inadvertently and every day you get a message about something you are truly not interested in, you will go in to that page and leave (unlike) most would.
Facebook stratergies
A good page, as in a page with a majority of interested members, fluctuates weekly, as people come and people go, this is good, as it shows people are engaging, reading, and understanding what your company is about
Red Bull the biggest page on Facebook (15 million plus fans!!!) are awesome at engaging their audience, as they create high action online games, after a game you feel like you want to run outside and jump over barrels, and guess what you need some of their drink to get that high!
Insights, Facebook tells you in a regular email about your page(s) who is actively looking at your page. Again I have mentioned this before don’t worry if you are not getting commented on all the time, yes comments are good and Google collect the info and score you higher for more interaction, and if you have 40 staff they should all be on Facebook lauding your posts, asking questions, but for those of us who do not have 40 paid commenters! Don’t worry ask your self did you write off to the company who advertised on your local TV station about their ad that you watched? No of course not, but you saw it, and the message was transmitted to you, same as your posts, people do read/see them, so be consistent and be personal, funny, controversial, question them, and this is essentially branding you
My Insights email for this week:
| Net Media Thailand |
| 234monthly active users11 since last week |
| 926people like this8 since last week |
| 5wall posts or comments this week0 since last week |
| 65visits this week12 since last week |
Now with the new ‘profile style’ Facebook page it is going to be easier to get you message out there. Facebook really want to push the virtues of using pages as a media for your business as this will for them segment everyone better and make their advertising more targeted.
Please don’t forget, I am really pushing this message home:
A vanity URL (memorable web address as Facebook calls it) is worth a lot, and it is like a domain once you have it no-one else can claim it, once you have 25 likes, got to Facebook.com/username and claim your URL it’s free no one else can have mine: it is facebook.com/netmediathailand easy to remeber eh? and you look professional giving it to someone in business! Everyones profile has the same feature too, but alas not groups.
Now you go to Account (top right) and switch to your page, you then are actively using your page as your profile! Don’t worry that you can switch back to your personal profile anytime; we have already tried this for you, the first time you do this it’s like:
“Oh I hope this works I don’t want to be known as Bob’s Pancakes forever’
Now you can read someone else’s posts say Franks Coffee and comment as Bob’s Pancakes see where this is going? This can be really effective if you share on related posts. It won’t be long before we see the first ‘howlers’ like Mike’s Pork store commenting on someone’s Hanukkah photos!! Remember what profile you are in!! Just keep it related and remember where you comments are going.
The designers amongst us are going to be using the Logo and combing all the photos in a block to great effect to make a cool advertising message across all the pictures. And I am sure someone is laboring over an application for this as we speak.
