Mar 11
7
After Having my Facebook ‘suggest to friends’ feature Knobbled by Facebook, it works for admin’s of 2500 friends or less, and I am sure anyone else with over 2,500 friends can not suggest to friends, (I smell a conspiracy here) I decided to research into Facebook advertising after all they stand to make BIG because how else can you get thousands to ‘LIKE’ your company page if you are not Red Bull!?
If you are Unfamiliar with Facebook ads, these are the ads down the right hand side of the page and they should coincide with what you have said you are interested in. If you are a Basketball fan and all you get is English Soccer ads then you need to go to your interests and update them. So to start an ad and see how much they will charge you, you go to your Facebook fan/company page and there you can initiate an advertisement. In the top right corner, don’t worry you can go all the way without paying, to see what a click will cost in your business arena. I recently ran through it and a click for Cheapest traveling Insurance was around 2 USD!!
But are they successful? Are you going to fork out cash and it backfire in your face? Well, the research online says maybe: With over 1 trillion display ads on Facebook which is twice…er …three times,.. er, how many zeros in trillion?? As many as Yahoo with 529 Billion, Facebook saw 11,000 campaigns 4.5 billion impressions and 2.2 million clicks through. And it appears it’s only effective around half of the time with a 0.051 CTR compared to traditional banner ads in 2009-2010. Also the price of an ad sky rocketed to an average 49c US.
Out of all my research I also found out that the biggest clickers of ads were woman aged 27-49 and Media and Entertainment was the most effective followed by ecommerce and then Travel. It made me wonder ..If travel was 2 USD a click how much is Entertainment? Personally that does not make me want to fork out hard cash I will have to continue to annoy my friends to get that damned unique URL!
facebook ads
So it seems the best way to get people to like your page has been the trusted Social Media, as in tell your friends and for the companies with the pages to be competitive and worth talking about! And of course my own personal favorite for a fast turn around is a mail out to targeted people, through a company with targeted double opt in lists!
